Can you collect event data with Snappic for clients?
One of the significant advantages of having the enterprise package is Snappic's Analytics feature, which captures a variety of statistics, such as the number of photo views, total printouts, and share status, to name a few.
One key metric sought after is the number of emails and texts sent out during the event. Snappic has you covered!
1. GENERAL ANALYTICS
Total Shares: Depending on your event set-up, the total shares include all the shares made from the iPad, microsite (if you have one set up), and Virtual Booth. These shares include email, text, Facebook, Twitter, Instagram, media downloads, and printing.
Data Capture Responses and Share Data: If you have set up a survey, then the data capture number will show how many responses you received via the survey. The share data is captured when guests share their photos/GIFs/videos via text or email.
Total Sessions (Photos vs GIF vs Video): This shows the total number of sessions for an event and then breaks down how many were photos, GIFs, or videos.
Total Photo Views: This shows the total number of views for all photos, GIFs, and videos.
Shares: This is a bar graph showing the distribution of the shares. How many were shared via email, social media, and/or text? This breakdown also shows the number of prints that were done at the event.
Share Distribution: The pie chart shows the share data as a percentage to see the most popular option.
Reach & Impressions Estimates: This is an estimated number of reach and impressions gained throughout the event and post-event.
2. MEDIA INFO
Most Viewed: Shows the most viewed media (photo/GIF/video), with the count of the number of times each one was viewed.
Recent Photos: This shows the most recent photos taken.
Recent GIFs: This shows the most recent GIFs taken.
Photo Timeline: The timeline shows when photos/GIFs/videos were taken so you can see your busiest periods.
3. SHARE STATUS
4. AVA
5. SCRATCH & SPIN
Info Prize Wins: This shows the total number of prizes that have been won.
Info Prizes: This shows the number of different prizes that have been won. For example, if you have set up 2 different vouchers that can be won, this shows that both types of prizes have had winners.
Prizes: The pie chart shows the percentage distribution between the different types of prizes.
The table shows you which prize has been won, the phone number or email address that was used for that session, when the prize was won, and a link to the actual image/video that won the prize.
6. VIRTUAL BOOTH
Keep track of the number of credits used on your specific virtual booth events.
You will be able to see how many virtual credits and BG (background removal) credits were used on a per-event basis.
6. Reach and Impressions
According to Business Insider, when users post directly from our microsites to Facebook or Twitter, 35% of their followers see that post.
However, this is quite dated when the Facebook algorithm was very different. This isn't necessarily a bad thing, though, as most recently, Facebook has shifted the algorithm to focus more closely on your friends and family, as cited in a recent article on wired.com
A simplified example is that social media posts receive impressions from roughly 35% of a person's friends/followers. Therefore, if a Facebook user has 100 friends and posts, we can say that 35 of their friends will see the post.
We add the total impressions calculated for each share category to calculate overall impressions. For example, 100 email impressions, 100 Facebook impressions, and 100 Twitter impressions would yield an estimated 300 total impressions.
Lastly, and perhaps the most crucial part, is that according to Facebook, impressions are the number of times a post from your page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in the News Feed and sees it when a friend shares it, that would count as two impressions. Reach is the number of people who received impressions of a Page post. Reach might be lower than impressions because one person can see multiple impressions.
The data is based on an assumed amount, so it's not an exact science. The metrics are similar to those of other users in the industry and are based on what is known about average friends/ followers.
